Prompt library for sales

Writer enables sales teams to create effective, on-brand messaging at scale so you can contact more prospects, offer more calls, and spend less time on followup. If you’re just getting started with Writer, check out our guide How to use Writer in sales.

Our out-of-the-box apps are a great way to generate useful content quickly.

However, sometimes you need to include specific criteria, or reference a source material, or generate freeform content.

In these situations, our open-ended Ask Writer app will give you greater specificity and control.

What's in this article:

How to create a great prompt from scratch

Crafting a good prompt for Ask Writer requires a bit more thinking to get the right results, right away. A good rule of thumb is to answer the five most important questions:

  • Who - Who is the creator? Who is the audience?
  • What - What form should the output take? How long should it be? What tone should it use? Is there a specific call to action or bit of content which Writer should use?
  • Where - Where will your audience consume this content, i.e. TikTok, Facebook, a blog, etc?
  • Why - Why does the audience need this content? What are you aiming to achieve with it?
  • How - How should Writer structure the output? What should we reference to create the right content?

We’ve put together an in-depth Prompt Crafting Guide to help you get high-value results from open ended prompts.

In the meantime, this library includes a wide variety of prompt examples for you to customize and experiment with.


Prompts for salespeople (all industries)

Writing better emails

  • Use case: Write a sales outreach sequence, with different prompts for each step of the nurture journey.
    • Email 1: Write an attention-grabbing email for prospects who have never heard of my product before. Explain the unique value of [X] in a way that resonates with their needs and goals. [URL of your product description]
    • Email 2: Write a followup email for prospects. Briefly summarize the product description here: [URL of your product description]. The rest of the email should demonstrate my expertise and establish my credibility. The tone should be friendly but urgent.
    • Email 3: Write a final email for an outbound email sequence focusing on social proof. Reference our customer stories: [URL of your customer stories] With an urgent tone, ask recipients to schedule a call with me before the end of the week.
  • Use case: Rewrite a great email for different target audiences.
    • Rewrite this email for each of the following audiences: college students in Seattle, retirees living in nursing homes, tech employees who work from home [copy-paste the email].

Create sales scripts

  • Use case: Generate sales scripts for any product, using any tone, referencing specific URLs.
    • I am trying to generate demo registrations for [product/service]. Create a sales script that will drive 100 demo registrations by highlighting [unique selling point] for [specific audience].
    • Create a sales script targeting [specific audience] who are interested in [product/service category]. The script should highlight the unique features and benefits of [product/service] and include a clear CTA for [desired result].

Summarize accounts

  • Use case: Prepare notes, whether you’re doing research on a prospect or want to put together the perfect demo.

    • You’re a sales rep for X and you want to convince [John Smith] to schedule a demo for the X Product. Rewrite the email copy below to make it relevant to goals and details from John’s LinkedIn profile: https://www.linkedin.com/in/johnsmith[copy-paste email content]

      https://www.odfl.com/

      Write me some bullet points explaining

      • what this company does
      • who their target audience is for logistics services
      • the areas of differentiation they try to emphasize
      • what their business model is

      • 5 top use cases where they could use US Department of Transportation (DOT) Compliance software and services

        https://www.thirdbridge.com

        Write me some bullet points explaining:

      • what this company does
      • who their target audience is
      • the areas of differentiation they try to emphasize
      • what their business model is
      • the types of marketing content they likely create
      • 5 top use cases where they could use AI writing assistance

Write better sales copy

  • Use case: Convince customers to follow your CTA.
    • I'm having trouble coming up with a compelling headline for my [product/service]: [URL for my product/service] Generate 3 compelling phrases that will grab the prospect's attention and convince them to ask for more information?
    • How can I sell the benefits of my [product/service] without sounding too desperate? I want potential customers to feel like they have to act fast to take advantage of this [product/service].

Create enablement materials

  • Use case: Distill go-to-market talking points from product guides.
    • I'm a sales executive trying to market my new Ember mug. Turn this instruction manual into 4 exciting talking points that I can reference in emails and promotional materials. [link to online manual]
  • Use case: Transform documentation into enablement materials.
    • I'm a sales executive trying to convince users to open a certificate of deposit at my bank. Create 2 B2C emails listing the features offered by Ally, listing at least 2 benefits. Use a friendly, authoritative tone with urgency. https://www.ally.com/help/bank/cds/

Prompts for salespeople in financial services

Create better emails

  • Use case: Convince customers to follow your CTA.
    • Please write me a B2B email cadence with 3 emails, targeting finance professionals. The CTA for the email is to get them to visit our booth at Money 20/20. Please use a professional and informative tone, and reference the following link for information on the conference: [link]

Prepare statements of work and proposals

  • Use case: Draft a statement of work.

    • Act as a professional copywriter and business advisor and professional business attorney for a bank offering portfolio management services.

      [potential client]: University of California, education industry

      [pain points]: needs pension fund management

      [list of our services]: asset allocation, tax-loss harvesting, compliance

      [our pricing]: 2.5% management fee

      [timeline]: one year

      [describe the voice]: professional yet friendly

      [my company/organization name]: Rockbridge Investment Services

      [insert project scope]: taking over management of faculty pension fund

      Please create a statement of work for the potential client that addresses their pain points and offers our services. Use the voice indicated above. Reference the information above to complete the statement of work. The statement of work should include the following sections:

      Introduction

      Objectives and Pain Points

      Scope of Services

      Project Management and Communication

      Deliverables

      Pricing and Payment Terms

      Timelines and Milestones

      Confidentiality and Non-Disclosure

      Amendments and Modifications

      Termination Clause

      Governing Law and Dispute Resolution

      Signatures

Write account summaries

  • Use case: Prepare a history of a prospective client, with talking points to use during outreach or during a demo.

    • https://www.discover.com/

      Write me some bullet points explaining

      • what this company does
      • who their target audience is for financial services
      • the areas of differentiation they try to emphasize
      • what their business model is
      • 5 top use cases where they could use Federal Deposit Insurance Corporation Compliance software and services

Create persona-based messaging

  • Use case: Rewrite a great email for different target audiences.

    • Rewrite this email for each of the following audiences: college students in Seattle (reference student loans); retirees living in nursing homes (mention fixed incomes); tech employees who work from home (mention tax benefits).

      Subject Line: Don't Miss Out on Rising Interest Rates

      Dear [Name],

      Now is the time to open a savings account and take advantage of rising interest rates! With a savings account, you can safeguard your finances and get a great return on your money.

      Opening a new savings account is easy and only takes a few minutes. Plus, you can choose a plan that works best for you.

      Don't miss out on the chance to get a better return on your money. Take advantage of rising interest rates and open a savings account today!

      Sincerely,

      [Your Name]

Create enablement materials

  • Use case: Transform documentation into enablement materials.
    • I'm a sales executive trying to convince users to open a certificate of deposit at my bank. Create 2 B2C emails listing the features offered by Ally, listing at least 2 benefits. Use a friendly, authoritative tone with urgency. https://www.ally.com/help/bank/cds/

Prompts for salespeople in healthcare & life sciences

Create email campaigns

  • Use case: Convince customers to follow your CTA.

Prepare statements of work and proposals

  • Use case: Draft a statement of work.

    • Act as a professional copywriter and business advisor and professional business attorney for a healthcare manufacturing company offering distribution services.

      [potential client]: Johns Hopkins University, healthcare

      [pain points]: supply chain interruptions for essential equipment, poorly planned purchasing schedule

      [list of our services]: supply chain consulting, healthcare equipment manufacturing

      [our pricing]: $2,500,000

      [timeline]: one year

      [describe the voice]: professional yet friendly

      [my company/organization name]: Medtronic, PLC

      [insert project scope]: assess hospital needs, then create a customized quarterly purchasing plan for insulin pumps

      Please create a statement of work for the potential client that addresses their pain points and offers our services. Use the voice indicated above. Reference the information above to complete the statement of work. The statement of work should include the following sections:

      Introduction

      Objectives and Pain Points

      Scope of Services

      Project Management and Communication

      Deliverables

      Pricing and Payment Terms

      Timelines and Milestones

      Confidentiality and Non-Disclosure

      Amendments and Modifications

      Termination Clause

      Governing Law and Dispute Resolution

      Signatures

Write account summaries

  • Use case: Prepare a history of a prospective client, with talking points to use during outreach or during a demo.

    • https://www.modernatx.com/

      Write me some bullet points explaining

      • what this company does
      • who their target audience is for healthcare services
      • the areas of differentiation they try to emphasize
      • what their business model is
      • 5 top use cases where they could use European Medicines Agency compliance software and services
      • 5 top use cases where they could use AI writing assistance

Create persona-based messaging

  • Use case: Rewrite a great email for different target audiences.

    • Rewrite this email for each of the following audiences: college students in Seattle (reference mobility and cheap repair); retirees living in nursing homes (mention fixed incomes and Medicare); stay at home moms (mention ease of use).

      Subject: Get the Most Out of Diabetes Management with the Medtronic 630G

      Dear {name},

      Are you looking for a user-friendly, waterproof insulin pump to help you manage your diabetes? Then the Medtronic 630G could be the perfect solution for you.

      The Medtronic 630G is a small device that is worn on your body and continuously delivers insulin. Tubing changes are only needed every two or three days and it has adjustable settings to customize your diabetes management. It also has a number of features that make it easier and more convenient to use, such as a color screen with auto-brightness, a remote insulin dosing option, and an airplane mode for travel.

      Plus, with the optional CGM with Guardian™ Sensor 3, you can get even more out of diabetes management with the Medtronic 630G.

      We understand that managing diabetes can be challenging, and the Medtronic 630G can help make it a little easier. To learn more about the Medtronic 630G and how it can help you manage your diabetes, schedule a call with us today.

      We look forward to hearing from you!

      Sincerely,

      {your name}

Create enablement materials

  • Use case: Transform documentation into enablement materials.
    • I'm a sales executive trying to convince people with asthma to switch to a new inhaler. Create a short B2C email listing the features offered by the Lupin albuterol sulfate inhaler. Include at least 3 benefits in a bulleted list. Use a friendly, professional tone with urgency. https://www.lupin.com/US/albuterol-sulfate-inhalation/

Prompts for salespeople in eCommerce and retail

Create email campaigns

  • Please write me a B2C email cadence with 3 emails, targeting stay at home parents. The CTA for the email is to get them to register for our webinar on child safety in the toy industry. Please use a professional and informative tone, and reference the following link for information on the webinar: [link]

Prepare statements of work and proposals

  • Use case: Draft a statement of work.

    • Act as a professional copywriter and business advisor and professional business attorney for a web design company offering website design services.

      [potential client]: Pins and Needles, an embroidery supply eCommerce store

      [pain points]: existing Squarespace 7.1 templates don’t support international taxation

      [list of our services]: Squarespace template design, custom web design

      [our pricing]: $120 per hour

      [timeline]: three months

      [describe the voice]: professional yet friendly

      [my company/organization name]: Station Seven

      [insert project scope]: transition existing website to Squarespace 7.1, then create custom solution to support international taxation via Shopify

      Please create a statement of work for the potential client that addresses their pain points and offers our services. Use the voice indicated above. Reference the information above to complete the statement of work. The statement of work should include the following sections:

      Introduction

      Objectives and Pain Points

      Scope of Services

      Project Management and Communication

      Deliverables

      Pricing and Payment Terms

      Timelines and Milestones

      Confidentiality and Non-Disclosure

      Amendments and Modifications

      Termination Clause

      Governing Law and Dispute Resolution

      Signatures

Write account summaries

  • Use case: Prepare a history of a prospective client, with talking points to use during outreach or during a demo.

    • https://www.ulta.com/

      Write me some bullet points explaining

      • what this company does
      • who their target audience is for cosmetics and beauty products sales
      • the areas of differentiation they try to emphasize
      • what their business model is
      • 5 top reasons they could want to carry a black-owned beauty brand

Create persona-based messaging

  • Use case: Rewrite a great email for different target audiences.

    • Rewrite this email for a styling creme to make it relevant for three different audiences: stay-at-home moms who value time savings; budget-conscious college students; TikTok influencers who want to look good on camera.

      Dear [Name],

      Are your curls in need of some TLC? If yes, then you need to try Briogeo Curl Charisma Leave-In Defining Crème! This curl-defining styling cream boosts hydration and minimizes frizz, while providing soft, flexible control for waves and curls.

      No more tangled bed head or crunchy curls! With Briogeo Curl Charisma, you can achieve soft, defined curls with ease. Plus, the lightweight formula won't weigh down your hair or leave it feeling greasy.

      Be sure to purchase this styling cream today and get the locks you deserve!

      Sincerely,

      [Your Name]

Create enablement materials

  • Use case: Distill go-to-market talking points from product guides.

Prompts for salespeople in technology

Create email campaigns

  • Use case: Convince customers to follow your CTA.
    • Please write me a B2B email cadence with 3 emails, targeting IT professionals. The CTA for the email is to get them to visit our booth at AI & Big Data Expo 2024. Please use a professional and informative tone, and reference the following link for information on the conference: [https://www.ai-expo.net/northamerica/]

Prepare statements of work and proposals

  • Use case: Draft a statement of work.

    • Act as a professional copywriter and business advisor and professional business attorney for an AI company offering custom template design services.

      [potential client]: Brickly, real estate industry

      [pain points]: existing templates don’t generate real estate listings that meet Zillow listing guidelines

      [list of our services]: custom template design

      [our pricing]: $120 per hour

      [timeline]: three months

      [describe the voice]: professional and authoritative

      [my company/organization name]: Writer, Inc.

      [insert project scope]: design custom template for Zillow real estate listings, use examples of client’s previous Zillow real estate listings to train model

      Please create a statement of work for the potential client that addresses their pain points and offers our services. Use the voice indicated above. Reference the information above to complete the statement of work. The statement of work should include the following sections:

      Introduction

      Objectives and Pain Points

      Scope of Services

      Project Management and Communication

      Deliverables

      Pricing and Payment Terms

      Timelines and Milestones

      Confidentiality and Non-Disclosure

      Amendments and Modifications

      Termination Clause

      Governing Law and Dispute Resolution

      Signatures

Write account summaries

  • Use case: Prepare a history of a prospective client, with talking points to use during outreach or during a demo.

    • https://www.lowes.com/

      Write me some bullet points explaining

      • what this company does
      • who their target audience is for DIY home renovation products
      • the areas of differentiation they try to emphasize
      • what their business model is
      • 5 top use cases where they could use AI writing assistance

Create persona-based messaging

  • Use case: Rewrite a great email for different target audiences.

    • Rewrite this email for three different audiences: product managers at Fortune 500 enterprise technology companies; high school teachers conducting remote learning; founders at budget-conscious scaling startups.

      Subject: Get more out of your product team

      Dear [Name],

      Are you looking to take the productivity of your product team to the next level?

      At FigJam, we help teams create better products, together. Our platform empowers teams to define ideas, align on decisions, and move work forward—all in one place.

      With FigJam, you can:

      • Collaborate in real-time with team members
      • Create product roadmaps and track progress
      • Instantly capture feedback and insights

      • Streamline communication and decision-making

        Start your free trial now and get more out of your product team.

        Sincerely,

        [Name]

        FigJam Team

Create enablement materials

  • Use case: Distill go-to-market talking points from product guides.
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