How to use Writer in sales
Who can use this feature
- Supported on Team and Enterprise plans
What's in this article:
- What is Writer and why should I care?
- How do I get started using Writer?
- The top 5 ways sales teams use Writer
- The 7 steps of a Writer power user
What is Writer and why should I care?
Writer is a generative AI writing tool which helps you automate your busy work and scale your best work. Writer helps you create any kind of written content — all while staying true to your company’s voice and brand. You may have heard of other generative AI tools, but here’s what makes Writer special for you:
- We’re safe to use at work. We’re built for businesses, with all the security and privacy features that entails. We’re IT team approved!
- We’re already trained on your company’s brand, voice, and style guide. No more hours spent crafting perfect on-brand emails — no more searching Slack to remember how you capitalize part of your product. We’ll offer suggestions and corrections in real time, in the tools you already use every day.
- We’re especially good at the kind of structured business writing which isn’t always fun to write. (Let us take those Salesforce notes and legal boilerplate paragraphs off your plate!)
- We keep humans in the driver’s seat when it matters. High-impact, creative work needs you — we’re just here to help you polish, edit, fact check, and scale your best work.
How do I get started using Writer?
Install the Chrome extension and other apps
Writer plugs into the tools you’re already using to offer suggestions and corrections in real time. You’ll get instant help with:
- Grammar, spelling, and clarity
- adherence to your company’s style guide
- shortcuts for approved content you reuse over and over again
Learn more about Writer apps
here
.
Rewrite your content — wherever you're working
Don’t love what you just wrote? Highlight text in a Writer doc or app or extension and select the rewrite ✨ icon to rephrase it. You can rephrase, polish, simplify, shorten, or enrich whatever you just wrote, or modify the tone of your writing.
Learn more about rewriting content
here
.
Use apps to generate great first drafts
Have you ever thought it'd be easier to write if you had a first draft, instead of a blank page? Our out-of-the-box apps make it easy to generate all kinds of writing, from email subject lines to entire press releases.
From the Writer dashboard, select
All apps to explore all the available apps.
Already working out of a draft document? Select the
Explore apps button to open the library.
We’ll explore a few of our favorite apps below in greater detail, but we recommend exploring the
Sales,
External Comms, and
General sections of the apps library.
Check out the Learning Center to grow your expertise
Generative AI is powerful — but it might feel intimidating at first. If you ever have a question, encounter a problem, want new ideas, or just want to grow your own AI expertise, select the Learning Center lightbulb 💡 icon for access to webinars, guides, and our Support team.
The top 5 ways sales teams use Writer
Write better emails
The right email makes the difference between a dead end and a hot lead. Writer can help you spin up outbound emails that get great results!
Start by using our
Outbound emails app to craft a great first draft. It's as easy as 1-2-3:
1) Name the product or service you're selling
2) Describe what you're selling. You could simply copy-paste from your company's website or product description.
3) What's your CTA? Do you want users to schedule a call with you, purchase a product, register for a demo, or something else?
Want to take it one step further? Once you've generated a great all-purpose email draft, use
Ask Writer to customize it for multiple audiences:
In this example, use the following prompt:
Rewrite this email for each of the following audiences: college students in Seattle, retirees living in nursing homes, tech employees who work from home [copy-paste the email draft generated with the Outbound email app].
You could also use
Ask Writer to generate an entire sales outreach sequence, with different prompts for each step of the nurture journey:
Email 1:
Write an attention-grabbing email for prospects who have never heard of my product before. Explain the unique value of [X] in a way that resonates with their needs and goals. [URL of your product description]
Email 2:
Write a followup email for prospects. Briefly summarize the product description here: [URL of your product description]. The rest of the email should demonstrate my expertise and establish my credibility. The tone should be friendly but urgent.
Email 3:
Write a final email for an outbound email sequence focusing on social proof. Reference our customer stories: [URL of your customer stories] With an urgent tone, ask recipients to schedule a call with me before the end of the week.
Create sales scripts
Use
Ask Writer to generate sales scripts for any product, using any tone, referencing specific URLS.
I am trying to generate demo registrations for [product/service]. Create a sales script that will drive 100 demo registrations by highlighting [unique selling point] for [specific audience].
Create a sales script targeting [specific audience] who are interested in [product/service category]. The script should highlight the unique features and benefits of [product/service] and include a clear CTA for [desired result].
Get more out of your calls
Spend less time on endless call notes and more time on the phone with prospects.
Our
recaps app makes it easy to generate helpful takeaways from your sales calls in seconds:
After uploading the recording of your sales call and hitting Generate recaps, Writer will spit out the following: About the prospect, Pain points and needs, Budget, Decision-making process, Timeline, Objections, Next steps
Prepare for calls
Let Writer help you prepare for your customer calls, whether you're doing research on a prospect or want to put together the perfect demo.
Example:
Write me some bullet points explaining
- what this company does
- who their target audience is for logistics services
- the areas of differentiation they try to emphasize
- what their business model is
- 5 top use cases where they could use US Department of Transportation (DOT) Compliance software and services
Example:
Write me some bullet points explaining
- what this company does
- who their target audience is
- the areas of differentiation they try to emphasize
- what their business model is
- the types of marketing content they likely create
- 5 top use cases where they could use AI writing assistance
Write better sales copy
Convincing customers to exchange hard-earned money for your services and products is tough — Writer helps you draft compelling copy faster.
I'm having trouble coming up with a compelling headline for my [product/service]: [URL for my product/service] Generate 3 compelling phrases that will grab the prospect's attention and convince them to ask for more information?
How can I sell the benefits of my [product/service] without sounding too desperate? I want potential customers to feel like they have to act fast to take advantage of this [product/service].
These five use cases are only the beginning!
In the meantime, let us know if you need any help getting started by
contacting our Support team.
The 7 steps of a Writer power user
1) Pick the right out-of-the-box app or craft an open-ended prompt
The first step to using generative AI in Writer is to decide whether you want to use a prebuilt app or write a prompt from scratch using our
Ask Writer app.
- A prebuilt app is a great choice when you’re generating highly structured content (like a press release, or a social media post). It's also a great place to start if you're new to generating content with AI - no experience necessary!
- Using Ask Writer to compose a prompt from scratch is a good choice if you need to apply specific parameters, or reference a specific source (it can reference a URL, text, or an uploaded file).
Crafting a good prompt for
Ask Writer requires a bit more thinking to get the right results, right away. A good rule of thumb is to answer the five most important questions:
- Who - Who is the creator? Who is the audience?
- What - What form should the output take? How long should it be? What tone should it use? Is there a specific call to action or bit of content which Writer should use?
- Where - Where will your audience consume this content, i.e. TikTok, Facebook, a blog, etc?
- Why - Why does the audience need this content? What are you aiming to achieve with it?
- How - How should we structure the content? What should we reference to create the right content?
We’ve put together an in-depth
Prompt Crafting Guide to help you get high-value results from open-ended prompts.
2) Generate new outputs if needed
If you don’t love the content generated by your prompt, try again! Click Generate Content again to create a new draft based on your prompt:
3) Want more? Keep writing!
Like what you’re seeing, but you just want a bit … more? Click the ⚡ lightning bolt icon in the top right corner to generate more content based on your prompt:
4) Use claim detection to check your work
AI tools which are based on large language models (like Writer) are trained to recognize linguistic patterns, and to use those patterns to produce new content. However, they're not trained to verify facts. Writer generates content that sounds right — but it has no way of knowing whether that statement is true! A human editor should always verify any facts or statistics before they select “Publish”. Clicking the 🛡️ shield icon in the top right corner will highlight sentences which might need to be verified:
5) Review suggestions to stay on-brand
Once Writer has generated content that you’re happy with, it’s time to do a little copy-editing. Our suggestions don’t just check your spelling and grammar — they’ll keep you in line with your company’s brand and voice.
Suggestions will automatically appear on the right side of any Writer draft:
If you’re using a Writer extension, select the suggestions score to open the sidebar:
6) Generate highlights to share on social media
Any time you create a draft longer than 250 words, Writer can generate highlights for you. Click the 📣 highlights icon to spin up a meta description, summary, and social media posts:
7) Add magic links to improve SEO and keep users on your site
As a content marketer, you know using internal links is a great way to boost your company’s SEO rankings. But identifying possible internal links in a piece of longform content is really tedious!
Click the 🔗 magic links icon in the top right corner of your Writer draft. You can highlight a keyword phrase or enter a keyword and Writer will suggest the most relevant links from your most important websites:
If you’ve followed the 7 steps above, congratulations — you’re a Writer power user! 🏆 By taking advantage of the most important features in Writer, you’ll be able to get the maximum impact out of your best writing, while spending less time on busywork.